Debut at Washington, DC International Auto Show

Over 900,000 fans crowded the 2006 Washington, DC International Auto Show to see the best in automotive design, power, luxury, and performance. One of the highlights of the exhibit was the grand opening of Pure Exotics Dream Automobile Rentals - Washington, DC's first high-end car rental company.

Launching with the legendary Ferrari 360 Modena and the powerful Lamborghini Gallardo, Pure Exotics is now providing the metro Washington, DC region, as well as the neighboring east coast states, with the opportunity to experience cars that the general public has only dreamed about driving.

Thousands of car enthusiasts got a rare close-up view of these vehicles. "We did not put a barrier around the cars so that customers could stand next to them, look inside, and appreciate the curves and details from every angle," according to Jennifer Adeli, co-owner and V.P. of Customer Relations. "We wanted the customer to admire them and realize - wow, I can actually drive this car."

The debut of Pure Exotics reflects the region’s growing demand for high end luxury goods. Although the Washington, DC area is one of the most affluent populations in the country, it wasn’t until recently that the community began utilizing these assets in a visible way. “We are seeing more and more high-value cars on the road, and our customers are telling us that they want to experience these vehicles without being committed to actually owning one,” said Adeli.

With an exotic car rental, customers can experience all the thrill, prestige and excitement of the vehicle, without the maintenance and insurance costs, not to mention the six-figure purchase price.